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My Portfolio
Welcome to my portfolio. Here you’ll find a selection of my work. Explore my projects to learn more about what I do.
Charcoal Enhanced Collection
Does it come in black? Yes. it. does. DYPER created the world's first-ever charcoal enhanced diaper, whose unique and striking appearance heavily contrasted the classic, plain white diaper.
Designed with the unboxing in mind: The packaging was crafted to reflect its premium quality while staying true to DYPER’s signature visual identity. A sleek, modern aesthetic was achieved through smooth matte black finishes and silver foiled logos. Every detail was meticulously considered, including a custom zippered tear top—removing the need for tape to match DYPERS sustainability initiative and maintain the seamless, high-end presentation.
Designed to be the Calvin Klein of diapers: The photography was thoughtfully styled to reinforce the stylish, trendy "born rebels" concept. Blending black-and-white imagery with monochrome-accented compositions—capturing the refined minimalism of a Calvin Klein campaign.
Designed with the unboxing in mind: The packaging was crafted to reflect its premium quality while staying true to DYPER’s signature visual identity. A sleek, modern aesthetic was achieved through smooth matte black finishes and silver foiled logos. Every detail was meticulously considered, including a custom zippered tear top—removing the need for tape to match DYPERS sustainability initiative and maintain the seamless, high-end presentation.
Designed to be the Calvin Klein of diapers: The photography was thoughtfully styled to reinforce the stylish, trendy "born rebels" concept. Blending black-and-white imagery with monochrome-accented compositions—capturing the refined minimalism of a Calvin Klein campaign.
Renuzit Snuggle Master + Co-brand
This project focuses on revitalizing the digital look and feel of Renuzit, a leading air care brand known for its innovative gel cone air fresheners, on the market since 1970. In recent years, the brand had fallen behind its competitors in the digital space, so the goal was to develop a cohesive yet fresh visual identity that resonates with a trend-conscious audience while aligning with the brand’s strategic objectives.
Designed to Stand Alone or Together: Renuzit partnered with fellow Henkel brand, Snuggle, to introduce unique, odor-fighting products in new formats like wall plugs and sprays. However, when placed alongside Renuzit’s core line, the two brands felt visually disconnected. A key goal of this project was to create a unified yet distinct identity—one that could stand independently as Renuzit or seamlessly complement Snuggle when paired.
This balance was achieved through a refined color palette, typography, and photography style, ensuring harmony between the brands without compromising Renuzit’s own visual presence. The result is a digital identity that is modern, cohesive, and adaptable across all touchpoints, from social media to e-commerce.
Designed to Stand Alone or Together: Renuzit partnered with fellow Henkel brand, Snuggle, to introduce unique, odor-fighting products in new formats like wall plugs and sprays. However, when placed alongside Renuzit’s core line, the two brands felt visually disconnected. A key goal of this project was to create a unified yet distinct identity—one that could stand independently as Renuzit or seamlessly complement Snuggle when paired.
This balance was achieved through a refined color palette, typography, and photography style, ensuring harmony between the brands without compromising Renuzit’s own visual presence. The result is a digital identity that is modern, cohesive, and adaptable across all touchpoints, from social media to e-commerce.
Smurftastic Collection
A playful product with a purpose. Launched in 2024, this Walmart-exclusive line was created in partnership with everyone’s favorite little blue eco-warriors—the Smurfs. I played a significant role in executing this product from concept to shelf including designing packaging, coordinating multi-day production shoots, creating marketing collateral, and executing a multi-phase influencer campaign.
Designed to be fun: packaging and print showcase adorable Smurf characters unique to every size. The limited-edition ocean-themed prints celebrate the brand’s partnership with RePurpose Global, supporting ocean plastic recovery with every purchase.
Designed to be future-proofed: Trilingual packaging in English, French, and Spanish ensures accessibility for a growing Walmart consumer base across multiple markets.
Designed to be fun: packaging and print showcase adorable Smurf characters unique to every size. The limited-edition ocean-themed prints celebrate the brand’s partnership with RePurpose Global, supporting ocean plastic recovery with every purchase.
Designed to be future-proofed: Trilingual packaging in English, French, and Spanish ensures accessibility for a growing Walmart consumer base across multiple markets.
Boost Like a Boss
With over a century of history and numerous household uses, 20 Mule Team Borax faced a challenge: consumers primarily associated it with DIY slime rather than as a versatile cleaning essential. Our task was to shift brand perception, distancing Borax from its slime-related identity while increasing awareness and education—all within a limited budget. Thus, "Boost like a Boss" was born to showcase how Borax is a boss's “secret weapon” for cleaning and boosting laundry throughout your home.
Designed for Pinterest: I partnered with and managed the production of six lifestyle creators to develop aesthetic, thumbstopping Pinterest content. Each asset was strategically optimized and repurposed, aligning with trending cleaning search terms and timely topics like back-to-school season to maximize engagement.
Designed to Showcase Versatility: From laundry care to dishwashing to carpet cleaning, we crafted an educational content series that demonstrated Borax’s full range of uses. Ensuring visual consistency across diverse topics is crucial for success on Pinterest which was achieved by keeping the product as the focal point of design.
The campaign delivered exceptional results, earning recognition as Pinterest’s top-performing CPG campaign of 2019 and driving an 11% lift in sales.
Designed for Pinterest: I partnered with and managed the production of six lifestyle creators to develop aesthetic, thumbstopping Pinterest content. Each asset was strategically optimized and repurposed, aligning with trending cleaning search terms and timely topics like back-to-school season to maximize engagement.
Designed to Showcase Versatility: From laundry care to dishwashing to carpet cleaning, we crafted an educational content series that demonstrated Borax’s full range of uses. Ensuring visual consistency across diverse topics is crucial for success on Pinterest which was achieved by keeping the product as the focal point of design.
The campaign delivered exceptional results, earning recognition as Pinterest’s top-performing CPG campaign of 2019 and driving an 11% lift in sales.
Simply Kind Amazon
Launched in 2023, this Amazon PDP, A+ and Store revamp was one of the first touchpoints to introduce DYPER's new "Simply Kind" branding to the consumer. I played a significant role in executing this revamp and focused on capturing DYPER's commitment to plant-packed products while making it simple for shoppers to navigate through the store, find related products, access promotions, and understand product benefits.
Designed for the digital customer: The goal was to create visually appealing, fun, and easy-to-navigate pages that encouraged shoppers to explore more. Each product page was redesigned and reordered to focus on clear imagery and concise information about product features, ingredients, certifications, and safety.
Designed to be future proof: DYPER’s evolving product range required a flexible, scalable system that allowed for easy updates and additions. This was accomplished by creating wireframes and templates that could be seamlessly applied across various product categories, while maintaining a cohesiveness and user-friendly experience for customers.
Designed for the digital customer: The goal was to create visually appealing, fun, and easy-to-navigate pages that encouraged shoppers to explore more. Each product page was redesigned and reordered to focus on clear imagery and concise information about product features, ingredients, certifications, and safety.
Designed to be future proof: DYPER’s evolving product range required a flexible, scalable system that allowed for easy updates and additions. This was accomplished by creating wireframes and templates that could be seamlessly applied across various product categories, while maintaining a cohesiveness and user-friendly experience for customers.
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